An effectiveness of social media marketing in business is a new trend. It’s a new way of reaching quantity and quality of audience for your business or product.

The main question arises in the minds of old businesses is: Why Social Media?

Offline work helps in building personal relations which can go in the long run and are trustworthy, but it’s a long process and needs a lot of patience, whereas, on the other side, online marketing helps to reach a large amount of audience in a lesser time comparatively.

Why Social Media And What are its Benefits?

  1. Online Connections:

    The online connections help to get the data of the customers in real time. The Tweets, Post on FB and Instagram, pictures and videos provide a lot of data on daily basis about the interest, disinterest, likes and dislikes about the customers. The overall information is very helpful in making smarter decisions about the business growth. The real time data can be very effective in making real time reports.

  2. Brand Loyalty:

    Connections make much easier if you are active on social media. The customers can connect with you as well as promote it to others. It’s a setting in mostly every application that if you like or comment on any post or page, your followers can have a look in it. Therefore, when your customers like you on the page, they are actually promoting it to their followers as well. The more they get the reviews, the more trust they form for your brand. The brand loyalty is the basic thing in the business for growth.

  3. Advertisements:

    Targeted ads attract targeted customers. The inexpensive way to distribute your content and promote your business is the social advertisements. The real time data can be collected by taking a note on how much the people have visited your ads or how many of them have shown interest in the same.

  4. Business Promotion:

    Small businesses look for low-cost marketing methods, which is provided by social networking platforms. You just need to have internet and knowledge about how to promote your brand. Understand your target audience and post on the locations where maximum people can reach it. You can find your leads with the help of your followers. Therefore, more the followers, more the promotion of the brand.

  5. Customer Services:

    The trend of social media increased to a higher extent. Customer services are provided best through online services and customers can provide feedback to the brands as well. As per a study by Aberdeen Group, companies engaging in social customer service experience much bigger annual financial gains (7.5% YOY growth) v/s those without (2.9%).

  6. Ranking:

    More the site visits, more the traffic on the site, more it becomes popular and hence ranking increases.

  7. Decision and Strategies:

    Through online services, you can keep a look on your competitors easily. It helps to gain information and make strategies and business decision to stay ahead of them.

  8. Share Content:

    Sharing content has been so much easier now, than earlier days, in the minimum possible time period. Create a page with your brand name and share the information, you want to share with your customers. The followers will automatically get notifications about it and hence the data will be shared.

  9. GeoTarget:

    Geotarget content helps in filtering your audience. Therefore, you can share your data with a specific group or in a specific account, as per the location.

  10. Customer Feedback:

    In social media marketing, customers can give feedback, which helps in creating healthy relations with the customers. Traditional advertising cannot provide such facility.

  11. Lead Conversion:

    Higher conversion rates are possible as the blogs, images or videos can lead to the company’s website and increase traffic. Brand personification attracts people which lead to a business enhancement. Hence, the trust building factor increases the chances of lead conversion.

Business Ecosystem:

An ecosystem is defined as a system of interconnecting and interacting parts. Considering an example of Apple’s ecosystem: It is a combination of hardware/software integration. Manufacturers, retailers, and customers all contribute to the industry’s ecosystem.

In a business ecosystem, social networking platforms contribute a lot. Information is shared and services are provided to customers easily, effectively and quickly. The lead conversions are possible among stakeholders. Overall, it makes the business clear for everyone. Build trust for customers. Hence, it keeps everyone connected to each other.

Therefore, considering all the factors, Social Media Marketing is proved to be an effective tool as compared to offline marketing.

Hope you like the article. Don’t forget to share your views and suggestions in the comments below.

Authored By :

I am an Analyst, currently working with HCL Technologies. Blogging is my passion. Apart from writing, I prefer reading in my spare time.
I have done my M.tech in EPDT (Electronics Product Design and Technology) and have completed my research work on Multiband Antennas.

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