About Pavneet Kaur

I am an Analyst, currently working with HCL Technologies. Blogging is my passion. Apart from writing, I prefer reading in my spare time.
I have done my M.tech in EPDT (Electronics Product Design and Technology) and have completed my research work on Multiband Antennas.

iPhone X: Future is in Present

September 26, 2017 3:00 am Published by 1 Comment

iPhone 8 and iPhone X launched in the market at the same time. Both have iOS 11 processor and many similar features. Here question arises then why the company launched 3 models at the same time? The initial thing that makes it odd amongst the others is that it is launched especially on the 10th anniversary of iPhone. Therefore, iPhone... View Article


iOS 11 Screen Recording Trick

September 23, 2017 7:44 am Published by 3 Comments

Everyone is talking about the new updates in the iOS 11 including the new features in the App Store or the Control Center. The main and most exciting feature added is hidden in its settings. You might be wondering what it could be. It’s the Screen Recording Option. Although it was possible earlier as well, to do this, tethering with... View Article


iOS 11 Hidden Features

September 22, 2017 7:47 pm Published by 4 Comments

With the every new Apple iPhone, the fans get excited about the new update and their excitement and wait are always worthy as the brand never disappoints its users. This year as the official release of iOS 11 has taken place by the Cupertino giant. Although it looks similar to iOS 10, it contains some new and hidden features which... View Article


iPhone versus Android Phone

September 20, 2017 5:03 am Published by 2 Comments

Since Android phone and Apple iPhone has launched in the market, there is always a cold war between Android and iPhone users. Everybody thinks that their OS is better than the other one. Android, as well as iPhone, has launched many versions in the past few years. Each update comes with a new technology which attracts more customers. No wonder,... View Article


Different types of Marketing Tools

September 13, 2017 1:56 am Published by Leave your thoughts

Appropriate marketing tools are used for Marketing. The scale and budget of a brand are decided and on that basis, ATL (Above The Line) or BTL (Below The Line) Marketing is chosen. The integration of both creates a new term: TTL (Through The Line) Marketing. ATL is done on a high level for the entire audience. The advertisement on a... View Article


How Influencer Marketing Support Digital Marketing?

August 30, 2017 7:09 pm Published by 2 Comments

Marketing is about promoting your product and services. As a user, you are a customer which provides the business to the brand by using their services. In case of Business to Customer (B2C) Marketing, many strategies are used to reach the customers. Ads on newspapers, hoardings on shops, television advertisements and many other things, so that it becomes more and... View Article


How Social Media Marketing Affects Business

August 21, 2017 6:54 am Published by 3 Comments

An effectiveness of social media marketing in business is a new trend. It’s a new way of reaching quantity and quality of audience for your business or product. The main question arises in the minds of old businesses is: Why Social Media? Offline work helps in building personal relations which can go in the long run and are trustworthy, but... View Article


What is Online Marketing

August 18, 2017 2:09 pm Published by 3 Comments

Digital/ Online Marketing or data-driven marketing is the new trend of using digital technology such as the Internet, mobile phones or advertisings. The techniques include: Search Engine Optimization (SEO), Search Engine Media (SEM), Content Marketing, Influencer Marketing, Campaign, Content Automation, E-Commerce, Social Media Marketing (SMM), and Social Media Optimization (SMO), marketing through emails, e-books or through gaming. Initially, it was... View Article


UrbanClap, Your Personal Beauty Care

July 12, 2017 4:59 pm Published by Leave your thoughts

A Delhi tech startup for beauty care, yoga, home decor and many such services are present very near you with the help of your mobile and the famous name is UrbanClap. Raghav Chandra, Varun Khaitan and Abhraj Bhal founded this in 2014. It is available in 6 cities of India: NCR, Bengaluru, Mumbai, Chennai, Pune and Hyderabad. Its mobile app is very... View Article


OYO Rooms, Hotel Brand

July 10, 2017 12:21 pm Published by Leave your thoughts

A Gurugram tech startup for hotels is available on your mobile and the famous name is OYO. Ritesh Agarwal founded this in May 2013. It is available in 200 cities of India. Its mobile app is very user-friendly and you can book a hotel room in seconds. Payments can be done online or offline. It used to cover a total of 3... View Article