Since Android phone and Apple iPhone has launched in the market, there is always a cold war between Android and iPhone users. Everybody thinks that their OS is better than the other one. Android, as well as iPhone, has launched many versions in the past few years. Each update comes with a new technology which attracts more customers. No wonder,... View Article
About Pavneet Kaur
I am an Analyst, currently working with HCL Technologies. Blogging is my passion. Apart from writing, I prefer reading in my spare time.
I have done my M.tech in EPDT (Electronics Product Design and Technology) and have completed my research work on Multiband Antennas.
Appropriate marketing tools are used for Marketing. The scale and budget of a brand are decided and on that basis, ATL (Above The Line) or BTL (Below The Line) Marketing is chosen. The integration of both creates a new term: TTL (Through The Line) Marketing. ATL is done on a high level for the entire audience. The advertisement on a... View Article
Marketing is about promoting your product and services. As a user, you are a customer which provides the business to the brand by using their services. In case of Business to Customer (B2C) Marketing, many strategies are used to reach the customers. Ads on newspapers, hoardings on shops, television advertisements and many other things, so that it becomes more and... View Article
An effectiveness of social media marketing in business is a new trend. It’s a new way of reaching quantity and quality of audience for your business or product. The main question arises in the minds of old businesses is: Why Social Media? Offline work helps in building personal relations which can go in the long run and are trustworthy, but... View Article
Digital/ Online Marketing or data-driven marketing is the new trend of using digital technology such as the Internet, mobile phones or advertisings. The techniques include: Search Engine Optimization (SEO), Search Engine Media (SEM), Content Marketing, Influencer Marketing, Campaign, Content Automation, E-Commerce, Social Media Marketing (SMM), and Social Media Optimization (SMO), marketing through emails, e-books or through gaming. Initially, it was... View Article
A Delhi tech startup for beauty care, yoga, home decor and many such services are present very near you with the help of your mobile and the famous name is UrbanClap. Raghav Chandra, Varun Khaitan and Abhraj Bhal founded this in 2014. It is available in 6 cities of India: NCR, Bengaluru, Mumbai, Chennai, Pune and Hyderabad. Its mobile app is very... View Article
A Gurugram tech startup for hotels is available on your mobile and the famous name is OYO. Ritesh Agarwal founded this in May 2013. It is available in 200 cities of India. Its mobile app is very user-friendly and you can book a hotel room in seconds. Payments can be done online or offline. It used to cover a total of 3... View Article
A Gurugram tech startup for restaurants, cafes, and bars is available on your mobile and the famous name is Zomato. Deepinder Goyal and Pankaj Chaddah founded this in 2008. It contains the information about the restaurants, their menus, and the prices. It was launched initially with a name of ‘Foodiebay’. Foodiebay was renamed to ‘Zomato’ in November 2010. It used... View Article
Not all Startup businesses touch heights and become super successful. Many face the problems, whereas many face failures. But failures give lessons. It provides an idea where you went wrong, and from where you need to start again without creating the same mistakes. Below are the few startup failure which occurred worldwide: 1.Powa Technologies: Dan Wanger found it in 2007.... View Article
Entrepreneurship is a word which attracts everyone. A work of your own interest, no boss to report, no time boundaries but most important and necessary part is the hard work and sacrifice, yes that is what a startup business is. A 9-5 job may provide you a fixed salary by the end of the month, but once you are ready... View Article