The successful businesses of today were once a start-up of small ideas. E-commerce startup business is a new direction towards your dreams, where you don’t need to follow the path made by others but you can make your own path, in the direction, you want to go, and convince others to follow it.

It’s not necessary to think of something, out of this world and stress yourself. One can also think about a small change in the existing thing as well. Let’s take an example of OYO Rooms. There were many business brands for hotel bookings earlier as well like MakeMyTrip, but there were some loopholes which were identified by the founder of OYO, and he took an idea from an existing business. OYO provided services which attracted the customers and hence helped in its growth.

Let’s discuss few top brand startups in India which are doing best in their fields.

  1. Flipkart:

It is a very popular shopping site where one can get every item genuine with a replacement guarantee, in case the buyer is not satisfied. This e-commerce startup provides best services to the customers by providing delivery on time, and in the case of replacement, any person from the seller comes to your home and takes back the item, to be returned. Flipkart became more famous in the previous days with a tagline, “It shops more than its customers”. The troll aroused because it took Myntra and Jabong under itself, famous brands under another famous brand. Myntra was acquired for $3.1 billion, which provides an estimation of nearly 15 million active users per month on Flipkart. Flipkart was established in 2007 by Sachin Bansal and Binny Bansal. Its headquarters is in Bangalore.

  • It owned 2 websites in 2011, named and
  • In 2012, FLYTE, a music download service was introduced, but it was closed on 17 June 2013.
  • It’s Big Billion Sale got a high success in 2014.

Therefore, it’s growing with a great speed.

  1. Fashionandyou:

It was launched by Smile Group in 2009 by Harish Behl, having headquarters in New Delhi. It is a brand for fashion and life style. The partners associated with the brand are Norwest Venture, Intel Capital, and Nokia Growth Partners. One can find a great variety of ethnic and western wear in fashion brands.

Explore yourself with the great deals of Fashionandyou and see a new you.

  1. Snapdeal:

‘Dil Ki Deal-Snapdeal’. IITian, Rohit Bansal, and Kunal Behl started this New Delhi based e-commerce company on 4th February 2010. It offered 10 million products, having 1 Lac SDF sellers, with a shipping facility in 5000 cities. This figure has extended to 2.75 Lac sellers covering 6000 cities with a range of 30 million online products.


  • In Jan 2011, Nexus Venture Partners and Indo-US Venture Partners provided funds of $12 million.
  • In July 2011, $45 million from Bessemer, Nexus and Indo-US Venture Partners.
  • $50 million from eBay and others (previous partners).
  • In Feb 2014- $133 million, May 2014- $105 million, Oct 2014- $647 million from Softbank, making it the largest investor in Snapdeal, Aug 2015- $500 million.
  • $200 million is the latest one which was received from Ontario Teachers’ Pension Plan.

Aamir Khan became the brand ambassador for Snapdeal in March 2015.

  1. ShopClues:

ShopClues was launched in California in 2011, by Radhika Aggarwal, Sandeep Aggarwal, and Sanjay Sethi. This company having headquarters in Gurgaon is able to provide more than 2 Lac products to 42 million visitors, every year, having the facility of delivery in 9500 cities.

Its registered office is in Vadodara, Gujarat.

Singapore’s Sovereign Wealth Fund GIC raised the latest fund of $1.1 billion.

  1. Yepme:

An online shopping site, founded in April 2011, in Gurgaon, Haryana. The sales items include apparels and fashion accessories for men and women. In August 2011, Yepme was officially stamped as a Fashion Brand. Its success includes the hard work of Vivek Gaur, Sandeep Sharma, and Anand Jadhav. Vivek Gaur is the CEO of the company, Sandeep Sharma is the founder and CTO and Anand Jadhav holds the position of a president.

In 2015, it raised funding of $75 million. It targets customers from cities, where big brands are not available to a large extent. According to a survey, in August 2011, 69 % orders were from small towns out of which 35 % orders were from places where the company do not have a courier service.

It’s not only trying to enhance business in small towns but is also providing facility to customers to shop in their regional languages (apart from English) – Hindi, Tamil, Telugu, Malayalam, and Kannada, company took this big step to make the people feel connected.

  1. Nykaa:

A very famous and popular website in girls. Falguni Nayar established it in 2012. The headquarters of Nykaa are located in Mumbai, Maharashtra. It deals with many famous fashion brands like Lakme, Maybelline, and much more. It raised a funding of $9.5 million in 2015 and covers more than 900 cities in the country for the shipment of their products.

These are the few successful e-commerce startup business, which was once small initially.

Internet connectivity can take you to the world, you just need to focus where to start at.

Hope you like the article. Please share your comments and suggestions below.

Categories: FeaturedTechnology

Pavneet Kaur

I am an Analyst, currently working with HCL Technologies. Blogging is my passion. Apart from writing, I prefer reading in my spare time. I have done my in EPDT (Electronics Product Design and Technology) and have completed my research work on Multiband Antennas.


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