Different Off-page SEO Techniques
Off-page SEO is discussed a lot over internet on different blog posts with a lots of content about White Hat SEO or Black Hat SEO. I am here to discuss different off-page SEO techniques that actually works and everyone can follow.
Social Networking sites
Social networking is a bigger place where people use to surf over the network world wide. Getting involved with the social media sites is the fundamental step by which you can easily advertise market and build your online reputation. For this, you need to sign up the sites like face book, LinkedIn, twitter etc. which will help to extend your online network.
With blogging, you may promote your website. Writing a blog will help search engines to crawl your site more frequently, as it will have to update the latest blog post entries, which help to rank higher in search engine result pages.
For the unique content the blog may include info graphics, top lists, how to.. Tutorials, viral videos etc. you need to update and convey the readers.
When links can be crawled by search engines, it may be called as helping to the point towards your site. These types of blogs are known as “do follow” blogs. Posting comment on other blogs may add a link in the comment section of the website.
Forum online related to the sites get involved which helps to build up reputation and try to use “ do follow” forums so that you can include a link to the site. It helps search engines to crawl your site.
Search engine submission
In search engine to make everything speed up, you should submit your website to the most popular search engines like Google, Yahoo, and Bing etc. Automatically, search engines will find your site online, and speed up everything,
It is based on how effectively we are choosing the category for the submission. For this, you need to submit to general directories.
Social bookmarking is a way of promoting your website. For the promotion, you need to submit the latest blog posts and some pages to the most popular bookmarking sites. In different search engines, the content on these sites is updated very frequently.
It is one of the ways of promoting the site. If you produce a popular unique post for the site, then other people may link to it.
If you have used any of the photos then you can share on many of the major photo sharing websites. Other people will be able to see them.
If you have any videos and you have to use them on your site, you need to submit them to the sites like you tube etc. allowing people to find the content easily.
Write reviews about business to ask your friend about a review and it can be seen on the major business review sites.
You can participate in answers and questions on sites and by answering these questions; it will help you to build up your reputation as someone.
Links and Off-site SEO
If you are building links, it may be considered as the heart of Off-page SEO and with this, search engine use these links as indication of the linked part to the content’s quality. So, a high value site will have higher rank.
There are basically three types of links:
- Natural link is given without any action on the part of a page owner. As a food blogger when you are adding a link to a post then it editorially may point towards the favorite produce farm is a natural link.
- Manually built links means that links that may include linking to a website for the share of the content.
- Self-created links are created by the links which is finally optimized with anchor text and created in an online directory, blog comment signature etc.
Non-link related Off-page SEO
When earning links from any external websites then it most commonly comes under Off-site SEO strategy which occurs outside of the website. It helps to improve the search ranking position which could be thought of as “Off-site SEO”. These include:
- Social media marketing
- Guest blogging
- Linked and unlinked brand mentions
- Influencer marketing