What are Social Bookmarking Sites? Social bookmarking sites are a way for people to store, search, and manage the bookmarks of web pages or websites. Users actually save links of web pages that they like to share, using a social bookmarking site. These bookmarks are mostly public and can be Read more…
Category: Digital Marketing
Digital marketing which is also known as data-driven marketing, is a combined term for marketing of products and services using digital methodologies, mostly on Internet, but including mobile phones, display advertising, and any other digital medium.
Digital marketing’s development since the 1990s and 2000s has changed the way brands and businesses utilise technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient.
Digital marketing techniques such as search engine optimisation (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games are becoming more common in our advancing technology. In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones.